Charlotte Ellarby

Charlotte Ellarby is Associate Director and Co-Founder of RedBite Solutions, the University of Cambridge spin-out that builds itemit. She co-founded the company in 2006 alongside Prof Duncan McFarlane, Dr Alex C. Y. Wong and Alan Thorne.

Charlotte leads operations and strategic partnerships, which in practice means she spends her time with the organisations actually running the audits: construction firms counting plant across sites, schools and charities working to a fixed budget, and IT teams trying to account for kit that walks out of the building on a Friday.

Her writing reflects that vantage point. It tends to be about the unglamorous half of asset management, the half that decides whether a rollout sticks: who owns the register, what happens when a tag is unreadable, how to run a first audit without stopping work for a week, and which processes quietly fall apart at the second site.

She is also the person inside itemit who reads what we publish before it goes out, so if a claim on this blog is specific, it is because someone had to stand behind it.

Writes about: Asset management operations, Asset audits, Equipment management, Construction asset tracking, Education and charity asset tracking.