“Somewhere in between the laughter, board games and coffee, itemit was born.”
Our Legacy & Vision
From Cambridge
to the World.
Itemit was born from the engineering excellence of Redbite Solutions Ltd, a high-tech powerhouse co-founded in 2006 as a spin-out from the University of Cambridge.
Our company was co-founded by Prof Duncan McFarlane (Professor of Industrial Information Engineering; Head of the Cambridge Auto-ID Lab from 2004), Dr Alex C. Y. Wong (CEO; Cambridge engineering PhD), Alan Thorne (Senior Technical Officer at Cambridge IfM), and Charlotte Ellarby (Associate Director).
Our three academic co-founders were among the original architects of the EPC (Electronic Product Code) standard at the Cambridge Auto-ID Lab, shaping the foundation of modern RFID.
Today, Redbite Solutions Ltd powers the largest RFID deployment globally across 50+ countries, trusted by the United Nations, Boeing, Sony, Rolls-Royce, and Wilmar.
Founded in Cambridge
Trusted by Industry Titans
A Decade of Engineering
Before Itemit became the leading SaaS for all, our team spent 10+ years solving bespoke tracking challenges for the world's most demanding organisations.
"We saw the same fundamental problems everywhere. So we built the one solution to solve them all."
The 5 Fundamental Questions
We stripped away the complexity to provide simple, definitive answers to the core challenges of asset management.
What assets do I have?
Complete visibility over your inventory.
Where are my assets?
Real-time location tracking across sites.
Who has my assets?
Clear accountability and custody chains.
What condition are they in?
Maintenance history and health status.
Are they available for use?
Instant availability checks and booking.
We are proud to support these
amazing organisations around the world.
Meet the itemit Team
The brilliant minds and quirky personalities work hard to build the software you love.
Prof. Duncan McFarlane
CO-FOUNDER & CHAIRMAN
Professor of Industrial Information Engineering at Cambridge University and original architect of the EPC Network at the Auto-ID Lab.
Dr. Alex C. Y. Wong
CEO & CO-FOUNDER
Leading RedBite from its origins at Cambridge University to a global force in connected asset intelligence.
Alan Thorne
CO-FOUNDER
Senior Technical Officer at the Cambridge Institute for Manufacturing (IfM) and pioneer of industrial automation and intelligent products.
Charlotte Ellarby
ASSOCIATE DIRECTOR & CO-FOUNDER
Orchestrating operational excellence and strategic partnerships across key industrial sectors.
Alan Yong
ENGINEERING
Expert web architect and application developer delivering versatile solutions across multiple product lines.
Andrey Kolchin
ENGINEERING
Designing scalable cloud infrastructure and distributed systems to handle billions of asset events.
Artem Efremov
ENGINEERING
Architecting high-performance mobile experiences for itemit and industrial scanning applications.
Anne Broom
OPERATIONS
Managing customer hardware shipments, stock control, RMA processes, and overseeing the logistics of daily operations.
Christine Goh
OPERATIONS
Driving operational efficiency, content management, and overseeing the execution of global strategic initiatives.
Cong Yuan
ENGINEERING
Full-stack expert architecting robust web applications, responsive UI, and scalable system logic.
George Hategan
ENGINEERING
Bridging the gap between hardware sensors, firmware, protocols, and cloud architecture for end-to-end IoT solutions.
Jessica Smith
OPERATIONS
Overseeing customer satisfaction, sales operations, financial management, and streamlined organisational workflows.
Joe Smith
OPERATIONS
Driving customer success, growth through strategic initiatives, and CRM ecosystem management.
Kanstantsin Halets
ENGINEERING
Ensuring software excellence through rigorous QA, testing protocols, and assurance standards.
Morgan Lee
ENGINEERING
Full stack architecture expert. Pioneering developments in Crypto, Artificial Intelligence, and Web3 protocols.
Stephanie Aurelio
ENGINEERING
Managing design systems, UI / UX, website strategy, and optimising creative operational workflows.
