“Somewhere in between the laughter, board games and coffee, itemit was born.”
Our Legacy & Vision
From Cambridge
to the World.
Itemit was born from the engineering excellence of RedBite Solutions, a high-tech powerhouse founded in 2006 as a spin-out from the University of Cambridge.
Our founders are the pioneers who helped establish the GS1 EPC standards. We didn't just join the industry—we helped define it.
Founded in Cambridge
Trusted by Industry Titans
A Decade of Engineering
Before Itemit became the leading SaaS for all, our team spent 10+ years solving bespoke tracking challenges for the world's most demanding organisations.
"We saw the same fundamental problems everywhere. So we built the one solution to solve them all."
The 5 Fundamental Questions
We stripped away the complexity to provide simple, definitive answers to the core challenges of asset management.
What assets do I have?
Complete visibility over your inventory.
Where are my assets?
Real-time location tracking across sites.
Who has my assets?
Clear accountability and custody chains.
What condition are they in?
Maintenance history and health status.
Are they available for use?
Instant availability checks and booking.
We are proud to support these
amazing organisations around the world.

Meet the itemit Team
The brilliant minds and quirky personalities work hard to build the software you love.

Alex
CEO
“Captain of the ship. Serial innovator.”
Most likely to be about to tell a ‘Dad joke.’

Charlotte
Associate Director
“Master of all trades. Especially gardening.”
Most likely to have her next three adventures already booked.

Andrey
Software Developer
“Tea connoisseur. Squasher of bugs.”
Most likely to keep the team up to date with the day’s most random news.

Ben
Business Development Executive
“Unstoppable. Post-coffee.”
Most likely to have a takeaway on its way.

Artem
Mobile Developer
“Mobile developer extraordinaire.”
Most likely to have fixed a bug that doesn’t even exist yet.

George
Software Developer
“Expert developer. Board game beginner.”
Most likely to try and speak on video chat while muted.
