The Origin Story

“Somewhere in between the laughter, board games and coffee, itemit was born.”

Our Legacy & Vision

From Cambridge
to the World.

Itemit was born from the engineering excellence of RedBite Solutions, a high-tech powerhouse founded in 2006 as a spin-out from the University of Cambridge.

Our founders are the pioneers who helped establish the GS1 EPC standards. We didn't just join the industry—we helped define it.

2006

Founded in Cambridge

Global

Trusted by Industry Titans

A Decade of Engineering

Before Itemit became the leading SaaS for all, our team spent 10+ years solving bespoke tracking challenges for the world's most demanding organisations.

Rolls Royce
Boeing
United Nations
Sony

"We saw the same fundamental problems everywhere. So we built the one solution to solve them all."

The 5 Fundamental Questions

We stripped away the complexity to provide simple, definitive answers to the core challenges of asset management.

What assets do I have?

Complete visibility over your inventory.

Where are my assets?

Real-time location tracking across sites.

Who has my assets?

Clear accountability and custody chains.

What condition are they in?

Maintenance history and health status.

Are they available for use?

Instant availability checks and booking.

Worldwide Trust

We are proud to support these
amazing organisations around the world.

Trusted by leading organisations
The People Behind itemit

Meet the itemit Team

The brilliant minds and quirky personalities work hard to build the software you love.

Alex

Alex

CEO

“Captain of the ship. Serial innovator.”

Most likely to be about to tell a ‘Dad joke.’

Charlotte

Charlotte

Associate Director

“Master of all trades. Especially gardening.”

Most likely to have her next three adventures already booked.

Andrey

Andrey

Software Developer

“Tea connoisseur. Squasher of bugs.”

Most likely to keep the team up to date with the day’s most random news.

Ben

Ben

Business Development Executive

“Unstoppable. Post-coffee.”

Most likely to have a takeaway on its way.

Artem

Artem

Mobile Developer

“Mobile developer extraordinaire.”

Most likely to have fixed a bug that doesn’t even exist yet.

George

George

Software Developer

“Expert developer. Board game beginner.”

Most likely to try and speak on video chat while muted.

Solving the world’s most challenging asset tracking problems

Don't just track it. itemit.

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Assets tracked using itemit