Production & Media Asset Management
Effortless Equipment Tracking for Production & Media Team.
From cameras to cables, itemit gives you full control and visibility over every piece of kit. Trusted by crews to streamline shoots, manage inventory and keep productions on schedule.
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Complete Visibility Across Every Shoot.
When you’re juggling multiple locations, managing tight shoot schedules and coordinating with external crews, knowing where every piece of kit is (and who’s got it!) is non-negotiable. itemit gives you real-time visibility of your entire inventory, from anywhere.
Tag your assets using QR codes or RFID then track them with ease as they move between studios, sets, vehicles and storage. No more misplaced gear. No more time wasted chasing kit across productions. With itemit, your team will alway know exactly what kit you’ve got, where it is, and who’s responsible for it.
Know What’s in Use, What’s in Storage and Who’s Got What.
In fast-paced production environments, knowing the real-time status of your kit is critical. With itemit, you can instantly see what’s currently in use, what’s waiting in storage and what’s scheduled for upcoming shoots.
Prevent Double Bookings
Stay Organised With Return Reminders
Always Know Who’s Responsible For Each Piece of Kit
Monitor Asset Utilisation With Powerful Reporting
Easily Track Gear Moving Between Sites and Storage
Quick and Simple Check Outs.
Track Your Gear and Kits of Equipment
Book Assets in Advance to Ensure Availability for Projects
Automated Prompts and Reminders for the Team
Simplify the Way You
Monitor Kit.
Real-time Location Tracking
Every scan of an asset’s tag logs the location. Instantly see if equipment is available, in use, in maintenance, or out on a job.
Detailed Audit Trails
Every asset has a full automated audit trail of every interaction, from checkouts and location updates to service history and usage.
Automated Alerts & Reminders
Receive automatic notifications for due dates, upcoming maintenance and reminders for when gear needs to be returned.
itemit Asset Tags.
Tag your assets for instant identification, location tracking and rapid audits.
Anodised aluminium or vinyl QR tags
Quick delivery
Get your complete solution today
Production Tracking Software FAQ.
Answers to some of the most commonly asked questions when it comes to tracking equipment.
Media asset management encompasses both physical equipment tracking and digital content organization, including video files, graphics, audio, and project metadata. While basic asset tracking focuses on physical gear location and availability, comprehensive media asset management software integrates creative workflows with equipment logistics.
Yes, advanced video production asset management systems include features like shot logging, dailies organization, script breakdowns, and post-production handoffs. These specialized tools coordinate both physical equipment needs with creative milestones throughout the production timeline.
A digital media inventory catalogs all digital assets including raw footage, edited sequences, graphics, and audio files alongside their associated metadata. Modern systems link digital files with the physical equipment used to create them, providing complete production visibility.
Professional systems support hierarchical organization with main units, second units, and remote locations each maintaining separate inventories that roll up to central management. Real-time synchronization ensures accurate tracking across all shooting locations simultaneously.
Media production management software typically offers customizable templates and workflows tailored to different production types. Features scale from simple commercial shoots requiring basic equipment checkout to complex feature films needing comprehensive asset genealogy and department-specific permissions.
