Production & Media Asset Management

Effortless Equipment Tracking for Production & Media Team.

From cameras to cables, itemit gives you full control and visibility over every piece of kit. Trusted by crews to streamline shoots, manage inventory and keep productions on schedule.

Production & Media Asset Management

Join These Inspiring Organisations that Already Love itemit

Hat Trick Productions
Snap Inc.
Hifen Studios
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The Helicopter Girls

Complete Visibility Across Every Shoot.

When you’re juggling multiple locations, managing tight shoot schedules and coordinating with external crews, knowing where every piece of kit is (and who’s got it!) is non-negotiable. itemit gives you real-time visibility of your entire inventory, from anywhere.

Tag your assets using QR codes or RFID then track them with ease as they move between studios, sets, vehicles and storage. No more misplaced gear. No more time wasted chasing kit across productions. With itemit, your team will alway know exactly what kit you’ve got, where it is, and who’s responsible for it.

Complete Visibility Across Every Shoot
Know What’s in Use

Know What’s in Use, What’s in Storage and Who’s Got What.

In fast-paced production environments, knowing the real-time status of your kit is critical. With itemit, you can instantly see what’s currently in use, what’s waiting in storage and what’s scheduled for upcoming shoots.

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Prevent Double Bookings

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Stay Organised With Return Reminders

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Always Know Who’s Responsible For Each Piece of Kit

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Monitor Asset Utilisation With Powerful Reporting

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Easily Track Gear Moving Between Sites and Storage

Quick and Simple Check Outs.

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Track Your Gear and Kits of Equipment

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Book Assets in Advance to Ensure Availability for Projects

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Automated Prompts and Reminders for the Team

Quick and Simple Check Outs

Simplify the Way You Monitor Kit.

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Real-time Location Tracking

Every scan of an asset’s tag logs the location. Instantly see if equipment is available, in use, in maintenance, or out on a job.

Detailed Audit Trails

Every asset has a full automated audit trail of every interaction, from checkouts and location updates to service history and usage.

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Automated Alerts & Reminders

Receive automatic notifications for due dates, upcoming maintenance and reminders for when gear needs to be returned.

itemit Asset Tags.

Tag your assets for instant identification, location tracking and rapid audits.

Anodised aluminium or vinyl QR tags

Anodised aluminium or vinyl QR tags

Quick delivery

Get your complete solution today

Trusted (and loved) by organisations all around the world.

Hear from some of the world’s most inspirational organisations already using
itemit’s asset tracking software to track critical assets.

itemit was brought in to help us manage what we call our scanning assets. As the company has grown, we needed a system like itemit to track our assets and bookings—so we always know where everything is and can ensure everything stays in order.”

— Ryan Stanger

Operations Manager , Skiddle

4.8 of 5 stars Software Advice rating for itemit app
4.8 of 5 stars Capterra rating for itemit app
4.8 of 5 stars Google PlayStore rating for itemit app

Impressive Features.

When you’re managing assets, we know you need your equipment tracking software to be packed full of powerful, intuitive and time-saving functionality. Take a look at some of our most popular fetaures.

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Reminders

Let itemit remind you of important dates such as calibration, inspection and PAT testing to minimise downtime.

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QR Asset Tagging

See where your assets and equipment were last scanned and by who without automated location logging in itemit.

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Issue Reporting

Report issues against individual assets. Receive notifications highlighting assets that require attention.

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Streamlined Equipment Checkouts

Fast and easy equipment checkouts using the mobile app, on the go. Simply scan the asset’s QR tag, sign and go.

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Audits

Quickly audit a site or location to see what’s missing and what’s there. Benefit from improved asset tracking to reduce losses.

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Bookings

Reserve equipment in advance for improved resource management and planning. Restrict usage of items when needed elsewhere.

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Reports

Run powerful, custom reports on your assets. Save unique reports for easy access and export your asset data.

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Attachments

Safely store user manuals, inspection certificates and photos of your assets for the whole team to access when needed.

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Mobile App

Uniquely, the itemit mobile apps (iOS & Android) even work offline! So your team can access asset data wherever they need to.

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Production Tracking Software FAQ.

Answers to some of the most commonly asked questions when it comes to tracking equipment.

What is media asset management exactly, and how does it differ from the basic asset tracking described in this article?

Media asset management encompasses both physical equipment tracking and digital content organization, including video files, graphics, audio, and project metadata. While basic asset tracking focuses on physical gear location and availability, comprehensive media asset management software integrates creative workflows with equipment logistics.

Are there specialized video production asset management features that handle the unique workflows of film and TV production?

Yes, advanced video production asset management systems include features like shot logging, dailies organization, script breakdowns, and post-production handoffs. These specialized tools coordinate both physical equipment needs with creative milestones throughout the production timeline.

What is a digital media inventory and how does it integrate with physical equipment tracking?

A digital media inventory catalogs all digital assets including raw footage, edited sequences, graphics, and audio files alongside their associated metadata. Modern systems link digital files with the physical equipment used to create them, providing complete production visibility.

How do production asset management systems handle multi-location shoots and complex production hierarchies?

Professional systems support hierarchical organization with main units, second units, and remote locations each maintaining separate inventories that roll up to central management. Real-time synchronization ensures accurate tracking across all shooting locations simultaneously.

What is media inventory management like for different types of productions - does the software work the same way for commercials, documentaries, and feature films?

Media production management software typically offers customizable templates and workflows tailored to different production types. Features scale from simple commercial shoots requiring basic equipment checkout to complex feature films needing comprehensive asset genealogy and department-specific permissions.

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