Flood Restoration Damage and Asset Tracking

flood restoration
How asset tracking can help you out of the rain

Tagging and tracking water restoration service assets

It happens. Whether it’s been on the forecast or not, a flood can set someone back a lot of time and a lot of memories through no fault of their own.

Their dogs have been barking at the grey skies. They’ve checked the weather over and over again. They’ve triple checked their flood insurance. However, this doesn’t mean they’ll be prepared for the worst, as a flood is always going to destroy more than what’s in its path.

They might be sitting there when river banks burst and water starts slipping in. They might be asleep as the rainfall simply doesn’t end. Or they might have already left the house for somewhere safer, knowing what’s about to come. When it happens, though, it can ruin more than just a day.

Speed, therefore, is important. Whether an emergency response team gets there quickly or not, water restoration and emergency flood damage can be a lengthy process, or, with the right tools and assets, it can be finished as soon as possible.

When somebody’s lower floor hangs in the balance and they just want their house back to the way it was, flood restoration needs to be quick and it needs to be effective. Asset tracking software can help with this.


The challenges

Flood restoration comes with a lot of challenges. Working hard, safely, quickly, and as a team is important, but there are still a variety of issues to overcome.

The first issues are related to speed. If somebody’s property has been ruined by flood damage, they’ll want to get back to their life as soon as possible. The problem is, if there’s been a flood, emergency flood response will likely have more than one property that needs fixing.

In terms of both efficiency and urgency, flood restoration and drying services need to know exactly where all of their assets are.

This can present another problem as a lot of teams are involved with flood restoration and so assets can be separated by distance. There’s also a problem here with flood restoration equipment rental, as information about how long the equipment can be used for or who is using it can also create a challenge.


Meeting the standards

As well as this, assets must be properly maintained. An asset that is slowly deteriorating and untracked is not an optimised piece of equipment.

All flood restoration companies, from dry flood restoration to flood restoration, must know what state their assets are in. To do this requires some form of asset management.

However, spreadsheets have somehow taken over as a lot of companies’ asset management system.

Spreadsheets create clear limitations, especially in the field, where communication and clarity are a must have to keep everything flowing smoothly.

If an asset breaks, time taken to flag the issue and rectify it is limited but crucial. Imagine trying to use your phone to open a spreadsheet and update asset information whilst in the field and then having to contact team members about it all the same.

It’s not just about assets breaking, though. Regular servicing to ensure preventative maintenance optimisation and to keep track of how well assets work is also essential. It’s difficult and time consuming to use a spreadsheet and switch dates back and forth depending on if a test is successful. When this happens, time that could be spent on more important things, such as going on water damage jobs, is lost.


A better way

Is there a better way? Yes. Asset tagging.

It’s really that simple. Using asset tags, whether RFID tags or QR code tags will instantly open up a lot of asset management options and opportunities.

Better than an equipment barcode tracking system, using QR code asset tags means that you can simply use a phone to scan any piece of hardware into your asset tagging software.

Ditching old and inefficient barcode asset tracking software or the use of spreadsheets and updating to a new asset management system can save time and therefore provide a better ROI, also.


What can it do?

Great asset management software can show which team members have which assets and where they are. This makes communication in the field a lot easier as if other teams have an essential asset, it can be retrieved faster if where the asset is has been made clear.

Specifically, this shows that with asset tracking software, you can keep track of where assets are left, what is owned and what is rented, how many of a certain asset you have, and who assets have been left with.

Routine maintenance is also tracked a lot more effectively as it’s tied to an individual asset which just needs to be scanned, then the information updated. This is a lot faster and easier than sifting through a spreadsheet to find which asset needs updating and when.

Assets can also be linked to manuals and warranties to ensure that a company can get the most use and optimisation as possible out of their assets.


Asset tagging

So, how should things be tagged? You can get all sorts of asset tags from the UK or from all over, but it’s sometimes best to keep it simple and effective.

An RFID system can help, as can one using QR codes. In flood restoration, however, it’s important that the right tags are used.

What do RFID asset tags cost? This simply depends on the asset tags you’ve decided to use, but ones with a bigger read range can be costlier and an RFID asset tag scanner will be another necessary purchase.

With itemit, you can use our pre-printed asset labels, however. We’re always willing to talk with companies and help find solutions to their specific needs.

This has meant that we’ve developed more robust, waterproof, and easy to scan QR asset tags.

Durability is a must for flood damage restoration equipment, so why should the tags be any different?

As well as this, you can even try our asset tagging software for free!


How asset management will help

Not only can asset management help make a lot clearer, such as who assets have been left with and where they’ve been left, it will also save time that’s usually wasted on an older “pen and paper” kind of system.

In any case, time is money, but in this one, time is also what makes the difference between a happy homeowner and a wet one.

Don’t just take our word for it, though, Action Dry Emergency Services had this to say:

“itemit has saved us a lot of time. It is the only software we trust to accurately allow us to see the locations of equipment on demand without paying a fortune.”

Looking for a way to keep dry?

Begin a trial of itemit Enterprise and you’ll receive free QR asset tags!

No strings attached! You choose whether to continue using itemit after your 14-day trial.

or, download the itemit app to get started

New Year, Better You

new year, new assets

New Year, New Assets

How Asset tracking can help you keep your New Year’s resolutions

It almost lasted forever. 2018. The year a lot changed. Maybe you loved it, maybe you hated it. Maybe the New Year’s festivities were just what you needed to shake the dust off your boots, but now, 2019 is here, and reality is setting in. No more fireworks or dancing for a while as the dreaded January cold has arrived. Now it’s time to go back to routine and to start building up on your resolutions.

So, what are your resolutions? If it doesn’t fill you with dread to be asked, resolutions can help you get through the cold and dark months. It’s getting to the time to start getting ready for the sun. Exercise, saving money for holidays across the globe, healthy eating. Christmas can’t be looked forward to anymore for a little while. Now it’s time to look forward to the future.

How can our app help you? First of all you need to know that assets can be anything, and any asset can be tracked. This goes from exercise gear and equipment to paintings and posters. Our app has reminders, information you can input and change, and a customisable way of tracking to help you become the best you possible.


The one word that can cause shudders in the best of us: exercise.

You can still taste Christmas dinner, though. It’s dark outside and you’re so tired. What can you do to help yourself? You can get out there and start helping yourself look and feel great.

Exercise is probably the most common New Year’s resolution, but that doesn’t make it feel any easier. It will be rewarding, but not on the first few days. It’s still difficult, but don’t worry, our app can help you keep track of things.

After all, bed may feel appealing, but you know you’ll thank yourself as soon as you start that new exercise routine.


Getting out there and going for a jog in the freezing cold doesn’t sound that fun, especially not after all of that Christmas food! You’ve set the resolution though and it’s the first Saturday of the new year. Your alarm has gone off.

Last night you had all the motivation in the world, where is that now? All you want to do is go back to sleep. You know that you have to start as you mean to go on, though.

What are your assets?

New trainers, your headphones/earphones, jogging bottoms, that new vest top, fitness tracker.

So how do you track them? You can add a copy of the receipt for proof of purchase and add the retailer. You can also track the amount of uses. That way if there are any problems you can fix them, and the moment your trainers stop being bouncy enough you’ll know. Music? You can also track this. Track your music player and your headphones so that you can pick them up and get out there a lot sooner to the sounds of heavy guitar or pumping bass.


Maybe jogging isn’t enough though. Maybe you want to pump some iron either in your bedroom or at the gym itself. Maybe you’re looking to turn into a new man or woman, filled with motivation, never as tired as you used to be and with the muscles to boot.

What are your assets?

Dumbbells, matts, fitness sites, protein shakes, your body!

The equipment itself is easier to track as you can stick on a QR code. This way you can scan when you’ve taken it to your exercise room and when you’ve put it back and you can see how long you’ve used it for. Record your reps too! This way you can easily watch as you get more and more in shape.

You can link each bit of equipment to any fitness website. One has that perfect pdf of a routine with sit ups and crunches? Link your mat. One tells you the best technique for curling? Link your dumbbells. One shows you the perfect cardiac routine? Link your trainers.

As well as this, you can add each ingredient that goes into your shakes as well as the equipment you use to make them. Track your blender to track the warranty to make sure you’re making the best shakes. Then you can know when the warranty is going to expire. As well as adding your receipt, you can add links to the best recipes out there so that your shakes get you out to the gym with wide open eyes. Track the ingredients so you know which bananas are freshest or so that you can see if the milk is in date faster and with ease. Then you can make those miracle milkshakes!

But how do you track your body? First of all, you don’t need an itemit QR code tattoo to do this, but if you want to, feel free to contact us here. But you can link your routine to your assets, so that you know how many curls you’ve done with your dumbbells and how much you’re lifting.

Healthy eating

This extends from fitness. Track your food and your ingredients so that you can quickly and easily know what you want to eat and when. Know exactly what’s going into your body with ease. If you’re having a rest day then feel free to ignore everything, or you can still use the app to impress yourself at how much pizza one person can actually consume.

Also, you can use it to track if you’re drinking less or doing a dry january. Tracking how much you aren’t drinking day to day can make the week feel less long and help keep you feeling fresh and happy. Even if you just want a can of beer every friday, add it as an asset and track it! Then you’ll know better how well you’re doing for 2019.

What are your assets?

Pots, pans, food, glasses, alcohol.

Track all of your ingredients so that you know what’s in and out of date instantly. If you’re eating less and starving at work, instead of having that awful moment where you daydream all day about that steak and then come home to find that it’s gone or out of date, avoid this by tracking it!

Track your utensils as well so that you know if you have to do a wash before cooking food and so that you have more time to focus on the important things, such as eating nice, healthy, well prepared meals.

You can even track your alcohol consumption. Track that bottle of 2004 red that you’ve been staring at. January doesn’t have to be the longest month of the year. Look forward to finally having that glass without feeling like it’s too far away to manage.

Money tracking

January sales. Christmas shopping. Two things that upset a lot of people. Either it’s upsetting because there’s so many good things and you just simply can’t have everything, or because the money is getting spent. Worth it? You deserve that new thing right? But can you really afford it?

Track what you’re buying, whether it’s a gift to yourself or if it’s something you really need to have. Track your new wardrobe, track your makeup, track anything, make that christmas bonus go even further!

What are your assets?

The things that take you from window shopping to shopping ‘til you’re dropping.

January can be rough. Good food can make it easier. If you’re spending a bit extra on a new sushi maker or on steak knives or anything like that, you can track your assets, their warranties, and your receipts so that you know exactly what’s leaving your pocket.

This doesn’t just apply to food, either, you can also apply this to instruments, clothes, painting sets, pens, anything. Track them so that you can budget without needing to use spreadsheets and so that you don’t need to run through your bank account wondering if you’ve been robbed. Most of us have been there but now it’s a feeling that can be avoided.

Holiday planning

Christmas parties are over. New Years is done. Family has gone home. It was all either amazing or a bit disappointing. Either way it was straining and stressful. Now it’s time to get back to work and try and settle back into the routine that the holidays shattered.

Sometimes, the best way to get through the time when the dust settles is to look forward to the future.

Your resolution is to see more of the world, so where do you want to go on holiday? America? Vietnam? London? Amsterdam? They’re all options but holiday planning takes a lot of thought and preparation. With itemit, this is a lot easier. It can even help you learn a new language.

What are your assets?

Luggage, language books, boarding passes, passports.

Now there’s an opportunity to track your passport. Track and know where it’s being kept at all times, as well as it’s expiry date. You don’t want to be excited for a tour of the world only to discover that your passport has one week left on it. Add it to itemit, now it’s all less stressful.

A lot of us have the habit of just throwing in any old clothes into our suitcases and hoping for the best, but if you track your shirts, shorts, jeans, blouses, shoes and the like, you can easily see what you have and haven’t packed. Pack what you really need, then if you see something better, it’ll be a lot easier to swap it.

Tracking what you’ve put into your luggage is helpful also because then you won’t end up with too many straighteners, and also when you’re leaving the hotel and coming home you’ll know for certain that everything is in the case. You can even track the luggage itself with our inexpensive QR tags!

If check out is at 10am, you don’t want to be tired and checking every single wardrobe, under the bed, and behind the television to make certain you have everything at 9.59am. Just scan items in and you’ll see what’s there.

Track your other assets as well, such as your language books. Why not connect your books to your tickets? If you have a pdf of a boarding pass, you can attach these to your language books so that you can have everything you need to order food and have fun, all in one place.

The better you

Before long you’ll realise how much easier things can be with asset tracking. Instead of trying to juggle finances and holidays on spreadsheets, you can add so much more interactive information to our app, then everything will be in the same place to use and see with ease.

No more jotting down notes for the exercise you’ve done or just attempting to remember it. Now you’ll be able to see exactly what you used and for how long. You’ll have a much better ability to just see how much you’ve been exercising and how well you’ve been eating. You can be proud of yourself with just a glance!

By February you’ll no longer be a tired shell strained by christmas parties and long, dark nights. You’ll be the person you were before. Or, in fact, you’ll be better.

Start the New Year right

Begin a trial of itemit Enterprise and you’ll receive free QR asset tags!

No strings attached! You choose whether to continue using itemit after your 14-day trial.

or, download the itemit app to get started

How Santa Tracks his Assets

wrapping presents
From Letter to Delivery, how Santa Tracks Presents

I’m Dreaming of a Wh-itemit Christmas

Picture this. It’s Christmas morning. You’ve had trouble sleeping last night because of the excitement. You feel like you’re young again. “Has he been?” You wonder to yourself as you rush to the sitting room. Slowly, you open the door. Joy fills your eyes and puts a smile on your face. The presents are there. It’s time to celebrate.

Santa has been busy. All year long his elves have been making toys. He’s been taking care of his reindeer. He’s been dashing around. He’s been preparing everything for this one night. How does he keep track of everything? Magic? Well, yes and no. The secret is that it’s a little bit of magic and a lot of asset tracking.

Thanks to the Christmas Labourers and Artists Union of Service-elves, or “C.L.A.U.S” for short, the itemit team was invited to travel to the North Pole to see the process first hand…

Making the lists (and checking them twice)

First of all in the long process towards Christmas day, children start writing letters. What is the deadline, though? It seems as if most parents have different deadlines for sending off those letters! What about the later children where Santa might not be able to properly make everything in time? What if there’s a lost letter?

The process here is simple. Tagging and scanning. One unique QR code per letter across the world. The elf gets out their smartphone, sticks on the tag, scans it with itemit, and adds the child’s name (Holly Yule, for example) to the app.

With this information, and as Santa has early access to an exciting new itemit feature that will be released in the New Year: collections, Santa can group and share assets more easily amongst all of his elves. Now they can very easily see which children in the world have and which have not sent their letters with a simple scan. Each child’s letter can be assigned to an elf a lot easier and kept track of better. No child is without presents in this case.

The collections are simple. One for the nice list. One for the naughty list. Now all it takes is scanning a letter and then it’s easy to see who the child is, and whether they’ve been good or naughty.

All of this means that elves can start making presents right away! All they have to do is scan in the letter and update the information so that it says toy construction is in progress. Santa no longer needs to wait until all the letters are in before he starts making the presents!

Toy construction

Now for the fun part. This is what the elves were hired for: Making everyone’s toys.

Before any manufacturing can start, however, first things first. Elf and safety. The union are very big on this and there hasn’t been an accident in years. The union accredited this to the easier tracking of elf and safety assets.

Those hats elves wear? They’re actually reinforced so that anything falling from the higher levels of the construction line won’t cause an injury. They’re all tracked with itemit QR codes so that every elf can stay safe, and so that when maintenance is needed on the hats, it can be recorded.

Now, with all of that out of the way, the elves can finally start making toys and presents. With all of the individual materials shipped up all the way from the penguins in the South pole, the materials have to be tracked to make sure everything gets to the right place for assembly.

Penguins don’t have much time to waste. Always gliding and asset dividing, penguins use RFID in order to track the locations of their assets faster and with more efficiency. Due to itemit’s user friendly UI, even a penguin with fins can track assets with ease.

When the materials reach the North Pole, the elves can easily scan the RFID tags to ensure every asset has arrived, or to see the ones that haven’t. All it takes is an RFID scanner and tags with a good read range and all of a sudden everything is in front of the head elves with the app. Then all is needed is the distribution of each asset to the right place.

This previous step makes the next one a lot easier. Assembly. As all the right materials are on the correct production line, all that is needed is to stick each component of a doll together and there you have it, multiple assets become one.

presents under the tree

’Tis the season to inventory

So when all of the presents are made, then what? Well. It’s time to link the presents to the children. So let us tell you an invenstory about how the elves do this..

All of the admin elves take over here, they can edit and update the information with existing tags after scanning them. Each elf can then assign presents to a child. If you look hard enough, inside the presents there is a beautiful little RFID tag ready to be scanned.

It’s a lot easier to keep track assets with itemit than with a spreadsheet. This was what the elves used before, but now they simply have to scan and match each present to a child. Before, one elf could only use one spreadsheet at a time as paper would have to be passed around before being added up to a database. Now, with a unique serial number that the app creates, there’s only one way to match up children to presents.

Also, one of the biggest problems with spreadsheets is a lot of RSI, or Reindeer Shouting Incidents, where the elves would take out the frustrations of scrolling for weeks on poor Rudolph. The reindeers joined in as well. Then, luckily, itemit put a glowing RFID tag on rudolph’s nose so that Santa could track his own progress. The results speak for themselves.


Sleigh Loading

There isn’t much left to do, now. The letters have been categorised by naughty and nice.The presents are tracked. They’ve been matched up to the children. All there is to do now is wrapping and bows and delivery.

With billions and billions of metres of wrapping paper for all of the gifts, the elves get out their scissors and their tape and start snipping. With the RFID tags already in the gifts and with each gift assigned to a child in the collection of good children, all it takes is a scan of the present before wrapping to update it’s location, and then the wrapping itself.

Elves are the most talented gift wrappers on the planet and beyond. It takes no time at all and it is done with great skill and accuracy. With itemit, they can go faster than ever before. They even have races now to see who the employee of the year will be!

How does itemit help elves wrap presents quickly? RFID tags don’t need a line of sight and so the presents can be identified after they have been wrapped up!

What this means is the elves don’t even have to look at the gift they’re wrapping, they can just speedily do their thing and then pass the wrapped up present down the production line.

In the past there was a process of looking at the present, writing down what it is, and then wrapping it up, before signing it off. Now, the elves whirr along with magic hands, wrapping the presents up as only an elf can. Then, elves with RFID scanners at the end of the production line need only scan the present and add a gift tag, before updating the status of the asset to “wrapped” in the app and putting the gift in each child’s pile.

It was Christmas Eve when the elves got to this stage.

When everything was wrapped, the boss walked in. His boots echoed across the hall as the music and laughter of the elves dies down as they watched with respect at the smiling, bearded man. He looked at the billions of piles. Each pile had the tracked letter at the bottom, the QR tag sitting on the front.

”Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen, and Rudolph.” He called out with a hearty laugh. The reindeers pulled up a beautiful sleigh painted red and with jovial sleigh bells jingling along.

Santa pulled out his ice-phone, before scanning each letter and using his magic sack to collect the presents. He updated the status of each child to “ready for Christmas” and laughed “ho, ho, ho” with each scan.

There was only one thing left to do.



Santa sat in his sleigh with that year’s helper elf beside him. The helper elf had one job, to scan each letter as the presents flew from the sleigh down each chimney along with Santa. They then had to change the status to “Christmas cheer delivered” and then that home was ready to wake up.

Santa had his milk, his sherry, and his cookies and Rudolph had his carrots. Santa shared some of the sweeter things with his helper elf. They travelled the world laughing and talking, scanning as they go, knowing that no well behaved child would wake up the next day without any presents.

They returned home happy. All the presents had been delivered. The only thing left to do for Santa, his reindeers, his elves, his helper, and the itemit team… Was to take a Christmas elfie.

Christmas Elfie
Image courtesy of all-free-download.com

Looking for a way to spread Christmas cheer?

Start a trial of itemit Enterprise and you’ll receive free QR asset tags!

No strings attached! You choose whether to continue using itemit after your 14-day trial.

or, download the itemit app to get started

Asset Tracking and the Film Industry

Film Camera Asset

The App-ademy Award Goes to…

From screenplay to screen, how asset tracking can help you make movie magic

Movies are not just teamwork. Teamwork implies one group of people working on one thing. Movies are so much more than that. Yes, at any one time during the production phase there may be one main team working on the movie. Maybe it’s even a smaller project with a close-knit and talented team. Sooner or later, however, there will be liaison. Asset tracking can do so much to help out with teamwork. Find out how below!

One team making sound, one team in charge of lights, one team filming, more than one team editing, one team pointing everyone in the right directions, one team finding the directions, one team writing. There’s such a wide array of things to do to create something magical and musical and enticing on screen.

It may seem impossible to keep track of everything, but with careful planning, tight communication, and great delegation skills it is possible. There are ways of making this easier, however, such as using asset tracking. Because of the density of work that has to be done on any film, whether music video or blockbuster, certain teams tracking their own assets can help. Especially when those at the top, delegating and hiring, can also see and track the same assets.

This article is the first of many on how asset tracking can help make a movie, so to take a whistle-stop tour, how can asset tracking help at each stage of the filmmaking process?


The Filmmaking Process

The Filmmaking process can be long, but with every step and every change gets more and more exciting by the moment. The phases of making a movie can help break down every step of the process and make everything a little bit more manageable, but this doesn’t mean that it can’t be made even easier with asset tracking.

Asset tracking can help you along every step of the way because there are so many materials and so much equipment that go into movie magic, and every single thing is important. If that light goes missing, filming can screech to a halt. After all, it’s always helpful when the audience can actually see the actors.

So, what can it do at each stage? How can asset tracking help you inventory?



The pre-production stage is for planning and to pin down the vision. There are lots of scrunched up sheets of paper. There are a lot of frowns and thinking hard. There are a lot of creative differences.

If there aren’t physical assets, however, and if it’s all in your head or scribbled on sheets of paper, how can asset tracking help?

This may depend on you. It may depend on how you work. You might be making an unscripted film, or a film with deliberate gaps for improvisation. You might be like Kubrick, however, and have seventeen drafts of your script to stick to, ready to take shot after shot after shot after shot of the same scene.

Whatever it may be, there will always be a planning phase at pre-production. There should be timetables drawn out in order to keep your actors and crew happy, drafts of the screenplay, some with directors notes and some without, and plans about the needed equipment amongst other things.

These, therefore, are your assets. With itemit you’ll be able to categorise your screenplays and inventory them so that they don’t get mixed up with your storyboards. Also, you’ll be able to link your storyboards, your equipment needed, your shot lists, and your screenplays so that when you come to check what’s needed for a day of shooting, it’s all in one place. On top of this, you don’t even need to tag physical assets, you can enter your thoughts or ideas onto the app if you need to!

When you start hiring equipment, with a better inventory system and a better and faster way of planning, there is much less of a chance that duplicates will be bought, or that equipment thought to be needed will turn out useless. Also, you’ll be able to see what needs to be where and when a lot easier thanks to a more organised way to track assets, meaning that you can save time and money. No more running after the cameras that have ended up somewhere where they shouldn’t be!



Picture the scene. EXT. MOVIE SET. DAY. The morning sun is rising. This shot will be on the trailers, the posters, everything because the gleaming rays are just so gorgeous as they rise up from beyond the horizon. The director has a tear in their eye as they look beyond the sunrise. They’ve made it. Years of student films and paying their dues and now… Now they’re finally here. Even the method actors break character to crack a smile.

The director takes in a deep breath. “Lights. Camera. Action”. There is a pause. “We don’t have the right camera.” Someone calls out. The sun rises. The shot is gone forever. Of course, this is the worst case scenario, but nobody wants to be in this situation. Everyone in the film industry knows that things hardly ever go according to plan, but with asset tracking there’s less that can go wrong.

One of the most attractive things asset tracking and management can give you in the production stage will make the cast, the crew, the bosses, and the extras leap with joy. It can help save you time when you’re setting up a scene.

If you know where all of your assets are at the beginning of the day, when you’re staring at the field that’s going to become a battleground or a campsite or the scene of a grizzly murder, then knowing what you need to bring in, when, and how will help everything run a lot more smoothly and a lot more quickly.

The faster you set everything up, the higher the morale, the less money you need to spend on venues, the easier it is to meet deadlines, and the better the performances. This is an extra breath of fresh air if your actors don’t like waiting around. If, while they’re standing around in their coats with their breath on the wind, every coffee gets them more and more riled up, less time on setup is more than welcome, unless their frustration is going to improve their performance in which case you can deliberately go slowly.

As well as this, production is broken up into teams. So, so, so many teams. There’s the lighting team, the sound team, the camera teams, in fact, there’s almost a team for everything in order to capture life as closely as possible. With itemit, it’s a lot easier to delegate and trust that the teams are doing everything that they should be. You’ll be able to sit back and know that the lighting team have inventoried and managed their equipment efficiently, and so they’ll know sooner if something goes wrong. This means that there’ll be less breakdowns on set, whether that’s in terms of a floodlight, as itemit can give reminders about when equipment needs to be serviced, or if it’s in terms of the director.

Tracking Equipment

One of the best things about the movie business is that it’s always growing and it’s always improving (in general, there are some recent films that can be ignored here). The technology itself, though, is always improving. It’s more important than ever to keep track of your assets, because there’s always something new that has a new purpose that you might want to invest in. If you want the next “steadicam”, and think it’ll improve your film, you can more easily see how well it fits in with your existing equipment.

This is also related to how a lot of equipment works. You may have a camera but that’s not necessarily enough. Technically, yes, it is enough. If you have a good vision and good planning and good actors, all you need is a smartphone to make movie magic. However, if you’re making something with more of a budget or something that you want to be more crisp and professional, your camera may have a variety of things that need to be added to it. It’s helpful, therefore, to be able to link the shotgun mic to the tripod to the camera to the “dead cat” to the lenses with the itemit app. Then, you’ll be able to build what you need to much faster. If you instantly know where everything is and if it’s linked together, less time is wasted and more filming is done.

Of course, there are also props. If prop managers can inventory more efficiently and better, then it’s a much more instant process of “have you got this?” “one second…” *checks the itemit app* “Yeah”, rather than having to rely on memory. This cuts down on the possibility of buying duplicates and because the assets are tracked, props can be found a lot more quickly meaning that there’s more time for other things, or more time to look at more props and find the one that looks the best for your movie.


Wiring can also be a bit of a nightmare when it comes to filming. Not only do you need to make sure the wattage is correct to make sure there is no shortage on set, cables also have to be hidden so that illusions and magic aren’t broken. With RFID tags, it is possible to track wiring and to label the wattage and also keep the wiring hidden. RFID scanners don’t need a line of sight to “find” assets so your movie can be kept as gritty and as real as possible.

This also helps with rigging in terms of practical effects, cameras and equipment. If there’s less time spent on rigging everything and if it’s more efficient, then it’s possible to get more done. This is great if you consistently find yourself saying “we’ll fix it in post”! More time also means less money spent, of course, which is an added bonus.

One of the best thing about making a movie is how all of the stages fit together. From pre – to prod – to post, everything slowly just meshes together. What this means, however, is that if there isn’t enough foresight in the previous step, issues can arise later. With asset tracking, you can instantly start tracking your footage, your backups, and your backups of backups meaning that the second it’s saved, you’ll know where it’s being left.



It’s been years since celluloid was the favourite method of making films. This doesn’t mean you won’t be making yours on celluloid and splicing it the old fashioned way, but no matter how you’ve filmed your movie, whether it’s digitally or not, you will have footage somewhere.

This footage needs to be shipped to a variety of different places and backups after backups are needed. Even if it’s mostly online, you will still have a lot of physical film such as memory sticks, SD cards, and maybe even celluloid. This footage then needs to go to editors, whoever you’re commissioning to make the trailer, and special effects artists. Edited footage then needs to go to sound designers, Foley artists, and musicians. Every piece of footage seems to breed several more. In short, there’s a lot of footage going to a lot of different places, and so asset tracking can help speed this up. With a spreadsheet there’ll be far too much to track, but with itemit the process is a lot faster, and a lot easier.

If the editor doesn’t have their footage when they need it, there are delays.

With asset tracking you can track where everything is, which scenes you’ve sent to who, and which software is being used by which people. So, even if you aren’t using physical assets to track the film and you are mostly online, you can track the laptops or computers themselves to see who is supposed to have what and when and whether they actually do or not.

In the post-production phase, time is of the essence. The deadline seems closer than ever, and so it’s important to know where you’re really at at any moment. This is also because you don’t know what reshoots are needed or what dubbing. If you discover this faster, you can still spend less and work more consistently towards a set deadline.


To Conclude

This was itemit’s first article on the film industry, and a bit of a quick tour. There are so many different teams that can benefit from asset tracking for films that in the future we’ll be looking into them more specifically.

Foley artists and all of their materials, camera teams and all of their equipment, editors and all of their software and computers. There is so much to do and so ensuring synchronisation is of utmost importance. With itemit this is a lot easier, and instead of just lots of smaller teams working on different things at different times, asset tracking can bring everyone together and bring the vision to an audience near you.


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